An excellent extended bibliographic essay, this volume also contains excellent prose introductions at the start of each chapter that provide background on the business of cable, the content of the programming, cable law and regulations, and videotex developments...Current through 1987, this work will remain valuable as a snapshot of the cable industry even when future developments pass it by...A fine scholarly treatment of the cable field, recommended for libraries at all levels. Choice The practical and theoretical issues that cable television has posed for the public and the government, as well as for the industry itself have been the subject of intensive inquiry in the 1980s. Professor Garay's bibliographical guide is the first work to organize, classify, and provide access to this literature. It consists of bibliographical essays and references covering more than four hundred books, government-document, periodical, and periodical article titles that supply primary information on cable-related topics or lead the user to a helpful secondary source.
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume.<P></P><P>Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.</P>
A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.
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